You work with the people who do the work. Every engagement has a named lead, a specialist team and direct access to the people making decisions.
Chief Executive
Marama leads Alwyn with a simple conviction: growth work should be accountable to revenue, not impressions. She has spent eighteen years building integrated teams across retail, financial services and technology, and still sits in the room for every quarterly review with our largest clients.
Managing Partner
Daniel runs the commercial side of the agency and is the person clients call when a programme needs to move faster. He came up through media planning, which shows in the way he pressure-tests every plan against budget, timing and the numbers it has to return.
Head of Paid Media
Priya oversees every naira and dollar we place across search, social, programmatic and retail media. She built our incrementality testing framework and is happiest when a test proves an assumption wrong early enough to change the plan.
Creative Director
Emmanuel sets the creative standard across brand identity, campaign work and product design. He treats creative as a system rather than a set of one-off assets, so the work stays recognisable whether it lands on a billboard or a six-second vertical cut.
Head of Engineering
Sione leads the team that ships our websites, commerce builds and internal tooling. He is unusually strict about performance budgets and accessibility, and has replatformed enough stores to know exactly when a rebuild is worth the disruption.
Strategy Director
Ellie turns research, category data and customer interviews into a plan a client can actually act on. She writes the strategy documents everyone else in the agency works from, and insists each one ends with decisions rather than observations.
Head of Content
Harper runs editorial, SEO content and thought leadership programmes. She has spent a decade helping expertise-led businesses sound like themselves in public, and builds content calendars that survive contact with a busy leadership team.
Analytics Lead
Nikhil owns measurement: server-side tracking, attribution modelling and the dashboards clients actually open on Monday morning. If a number appears in an Alwyn report, he can tell you exactly where it came from and how much to trust it.
Client Partner
Elizabeth is the named lead on several of our longest-running accounts and the connective tissue between client teams and ours. She coordinates strategy, creative and media so that clients get one plan instead of three, and keeps every engagement honest against its targets.