Email & Lifecycle Marketing

Email & Lifecycle Marketing

Retention programmes across email, SMS and CRM that compound margin.

Lifecycle marketing is where acquisition spend pays back. We map the customer journey, then build welcome, browse, cart, post-purchase, replenishment and win-back flows with segmentation that respects how people actually buy.

Campaigns and automations are tested continuously — subject lines, offers, timing and audience — and reported on revenue per recipient rather than open rates alone.

What's included

  • Automated lifecycle flows
  • Segmentation and list health
  • Email, SMS and CRM campaign management

Our approach

Every engagement starts the same way: we agree the commercial outcome, the measurement that proves it and the named team accountable for it. No deliverable counts standing in for results.

Strategy, creative, media and engineering sit in one team, so email & lifecycle marketing work is planned with the people who will build and run it. That removes the handoffs where most agency work loses momentum.

You get fortnightly working sessions, a live dashboard and a quarterly review against the targets we set at the start.

Insights & news