Course
Content Marketing Strategy
Build a content engine that generates demand instead of publishing for the sake of it.
This course covers audience research, messaging, channel planning, editorial calendars, production workflows and distribution — with measurement attached to each stage.
You finish with a twelve-week content plan, a production workflow your team can run, and a reporting template tied to pipeline.
What you will be able to do
- Define audiences, messages and content pillars
- Run an editorial calendar and production workflow
- Distribute and measure content against pipeline
Course modules
First 2 modules free to read
In this module we work through audience research and positioning step by step, using the same files and briefs our studio uses on live client work.
You will follow a guided walkthrough, then complete a short practical exercise. Each exercise is reviewed against a checklist so you can see exactly where your work is strong and where it needs another pass.
By the end of the module you should be able to apply audience research and positioning confidently without following along, and explain the decisions you made to a client or a colleague.
Enrol to unlock this module and the rest of the programme.
Enrol to unlock this module and the rest of the programme.
Enrol to unlock this module and the rest of the programme.
Enrol to unlock this module and the rest of the programme.