Course
Google Ads Mastery
Plan, build, and optimise search and shopping campaigns that pay for themselves.
This course covers account structure, keyword research, ad copy, bidding strategies, conversion tracking and reporting — the full loop from launch to profitable scale.
You will build a live campaign inside a sandbox account, then run a structured optimisation cycle against a target cost per acquisition.
What you will be able to do
- Structure accounts for clean data and control
- Write and test ads that improve quality score
- Set conversion tracking and report on real revenue
Course modules
First 2 modules free to read
In this module we work through account structure and campaign types step by step, using the same files and briefs our studio uses on live client work.
You will follow a guided walkthrough, then complete a short practical exercise. Each exercise is reviewed against a checklist so you can see exactly where your work is strong and where it needs another pass.
By the end of the module you should be able to apply account structure and campaign types confidently without following along, and explain the decisions you made to a client or a colleague.
Enrol to unlock this module and the rest of the programme.
Enrol to unlock this module and the rest of the programme.
Enrol to unlock this module and the rest of the programme.
Enrol to unlock this module and the rest of the programme.