Course
SEO Fundamentals
Technical, on-page and content SEO explained without jargon or shortcuts.
SEO Fundamentals walks through how search engines crawl, index and rank pages, then shows you how to audit a site, fix what matters and build content around real demand.
You will complete a full audit of your own site, produce a prioritised fix list and plan a content calendar built on keyword research.
What you will be able to do
- Run a technical audit and prioritise fixes
- Research keywords and map them to pages
- Measure rankings, clicks and assisted revenue
Course modules
First 2 modules free to read
In this module we work through how search engines crawl and rank step by step, using the same files and briefs our studio uses on live client work.
You will follow a guided walkthrough, then complete a short practical exercise. Each exercise is reviewed against a checklist so you can see exactly where your work is strong and where it needs another pass.
By the end of the module you should be able to apply how search engines crawl and rank confidently without following along, and explain the decisions you made to a client or a colleague.
Enrol to unlock this module and the rest of the programme.
Enrol to unlock this module and the rest of the programme.
Enrol to unlock this module and the rest of the programme.
Enrol to unlock this module and the rest of the programme.